Why is digitising promotional material into a FLYCKET an advantage?

Why would digitising promotional material into a trackable and shareable ticket, that can be sent via native sharing apps on phones and QR codes, and including it in one’s marketing, be more useful then just sending the message on it’s own?

In other words, why use Flycket when we are already sending our marketing anyway?

Digitising promotional material into a trackable and shareable ticket offers several advantages for businesses:

1. Efficient Distribution: Digital tickets can be easily shared by customers via native sharing apps, allowing businesses to reach a wider audience quickly and efficiently. This streamlines the distribution process compared to traditional methods like physical flyers or posters.
2. Real-time Tracking: Trackable digital tickets provide businesses with real-time insights into the effectiveness of their promotions. They can monitor how many tickets are claimed, shared, and redeemed, allowing for data-driven decision-making and adjustments to marketing strategies.
3. Targeted Marketing: Businesses can target specific customer segments by tailoring digital tickets to particular demographics or preferences. This ensures that promotions are more relevant to the intended audience, increasing the likelihood of engagement.
4. Reduced Costs: Going digital eliminates the costs associated with printing and distributing physical promotional materials. Businesses can save money on paper, ink, and distribution logistics while also minimizing environmental impact.
5. Enhanced Interactivity: Digital tickets can include interactive elements such as links to websites, videos, or social media pages. This engages customers more actively and provides additional information, fostering a stronger connection between the business and its audience.
6. Shareability: Digital tickets, especially those with shareable features, leverage the power of social networks. Customers can easily share promotions with friends and family, expanding the reach of the business’s marketing efforts through peer-to-peer recommendations.
7. Time-sensitive Promotions: Using digital tickets that have a live countdown to expiry, businesses can implement time-sensitive promotions, creating a sense of urgency and encouraging immediate action from customers. This tactic can be particularly effective in driving sales during specific periods.
8. Easy Redemption: Digital tickets that are punched with a unique venue PIN code streamline the redemption process. Customers can simply present their digital ticket on their smartphones for quick and convenient access to promotions, reducing the hassle associated with physical vouchers.
9. Customer Engagement: The act of claiming and redeeming digital tickets provides businesses with opportunities for customer engagement. It allows for personalized interactions and establishes a digital touchpoint that can be leveraged for future marketing efforts.
10. Integration with Loyalty Programs: Businesses can integrate digital ticketing with loyalty programs, rewarding customers for their participation and encouraging repeat business.

In summary, digitizing promotional material into trackable and shareable tickets offers businesses a modern, cost-effective, and data-driven approach to marketing. It enhances the efficiency of promotional campaigns and provides valuable insights that can be used to refine strategies for maximum impact.