**Unlocking the Power of Flyckets: A Game-Changer in Promotional Marketing**
In the dynamic world of marketing, the search for innovative and effective strategies is a perpetual quest. A recent experiment with Flycket, a novel approach to promotional marketing, yielded astonishing results that are sending shockwaves through the industry.
**The Experiment**
In a head-to-head comparison, a promotion for £35 bottles of champagne was sent to the same database via email. The twist? One email included a Flycket, a digital voucher or coupon, while the other did not. The outcome was nothing short of remarkable – the email with the Flycket saw a staggering 5,550% increase in sales compared to its counterpart, resulting in 111 bottles sold as opposed to just 2.
**Flyckets’ Viral Effect**
The most intriguing aspect of the Flycket experiment was its inherent virality. Astonishingly, 100% of Flyckets were shared by customers. On average, each customer who engaged with the Flycket took not only the initial one they saw but an additional 3.5 Flyckets by discovering associated offers within the Flycket app.
In total, a whopping 3,598 Flyckets were taken by 1,103 users in the test group. An impressive 85% of customers who encountered Flyckets took all available ones at the time, with some customers claiming up to 11 different Flyckets in a single interaction.
**Conversion and Usage Rates**
What sets Flyckets apart is not just the initial interest but the conversion rates and subsequent usage. An astounding 20.1% of all taken Flyckets were actually used – a conversion rate that would make any marketer’s heart skip a beat.
Delving deeper, 55 out of 783 users who utilized a Flycket went above and beyond, using more than one. The record? A single user making use of four Flyckets in a single visit.
**Sharing is Caring**
Flyckets proved to be more than just a personal gain; they became a shared experience. A significant 33% of users shared Flyckets with others. Breaking it down further, 136 Flyckets were shared peer-to-peer via QR codes, making up 37.5% of all user shares. Additionally, 210 Flyckets were shared using native sharing apps on Apple and Android phones, constituting 57.5% of user shares. Even the URL link option saw some action, with 20 Flyckets shared this way, accounting for 5% of all user shares.
**Conclusion**
The Flycket experiment showcased a seismic shift in promotional marketing. Its ability to not only capture attention but to be shared exponentially among users sets a new standard for customer engagement. With conversion rates that defy industry norms, it’s clear that Flyckets are not just a trend but a powerful tool in the marketer’s arsenal, promising a new era of promotional success. As businesses seek innovative ways to stand out in the crowded marketplace, Flyckets emerge as a game-changer, sparking interest, driving sales, and creating a buzz that resonates far beyond the initial promotional email.
